A Bit More Detail

Assorted Personal Notations, Essays, and Other Jottings

[URBAN NOTE] “How Toronto was marketed to the world in the 1970s”

blogTO’s Derek Flack points readers to some of the video clubs and songs, even, used to promote Toronto to the wider world back in the 1970s.

While the 1980s might have been the heyday of Toronto tourism advertising, there’s something wildly compelling about the version of the city that was sold in the decade prior. Here was a city in the midst of massive transformation just getting its bearings on what it might become.

Two clips in particular serve as touchstones for the manner in which Toronto was coming into its own as a city that deserved mention on the international stage, one of which came from abroad and one of which was a homegrown product.

At the outset of the decade, Eastern Airlines produced a promotional reel for its service to Toronto that’s rich with references to the booming metropolis the city had recently become. It’s pre-CN Tower, but full of scenes featuring City Hall, the TD Centre, and the still new-feeling Bloor-Danforth subway.

The whole two minute clip is dazzling for the way that it boldly proclaims Toronto’s place on the world’s stage, from shots that look like old buildings being torn down for new ones to an at times haunting soundtrack that changes pace in manner reminiscent of the Chinatown trailer.

The media clips are … remarkable.

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Written by Randy McDonald

February 18, 2017 at 6:30 pm

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